Social media planning
Media and Public relations
A significant number of business launch without a plan, and as a result get unnecessarily battered and bruised as they launch or try to expand. Our Strategic Planning service works with you to develop a comprehensive plan.
We work with you to create branding that has high resonance with your target. To often ‘brand messages’ gets lost in translation – we design branding seen through the lens of the end-user, the customer. We help your brand speak the same language your customers speak.
Point AB ingrains itself in the social aspects of your campaign. Through the use of Twitter, Facebook, LinkedIn, and Instagram we find your audience, seed your message, and keep the conversation going! We listen to what your customers are saying, steer the conversation, monitor your social presence and keep your brand engaged.
Point A-B utilizes data on consumer behavior to better educate your team on campaign performance. It is estimated that 90% of all the “data” in existence today was generate in the last few years. We harness real-data to make real-smart-decisions.
Media & PR
We build national, local awareness, launch key partnerships and build a critical mass of exposure. Whether your objective is to launch a new or existing product or attract investors our team has well established chops 25+ years to get your company the right press.
In this day and age it is imperative to have a strong visual web presence for your customers to explore your offering. Whether you are a B2B or B2C company – the narrative of your website should evoke emotion and drive action.
An annual networking conference for early-stage entrepreneurs, focused on the intersection of content, connections and culture. Celebrate and learn from diverse, multicultural entrepreneurs, their investors and the community that supports them.